Feature Items

  • Giro Atmos II

    Legendary performance, style and comfort. Giro's Atmos II utilizes their Thermoformed SL Roll Cage reinforcement, a breakthrough in helmet architecture that allows… [more]

  • Osprey Viper 5

    Osprey's Viper 5 is a minimalist hydration pack. Lightweight and durable, it's made from triple ripstop polyester material and has an easy to access, 2-liter Hydraulics… [more]

  • Santa Cruz Hightower C S 27.5+ - 2016

    You lie in bed at night and dream of a bike that can really do it all—climb the tallest backcountry passes with ease, tear through the rootiest, rockiest tracks, and… [more]

  • Endura MT500 Overshoes

    Keep your feet dry and warm with Endura's MT500 Overshoes. Crafted from tough, waterproof Neoprene and suitable for MTB cleats, these booties feature waterproof rear… [more]

  • Trek Marlin 6 - 2015/2016
    Product Rating
    5.0 stars
     (7 Reviews)

    When a bike this fun comes along, you jump on it. Trek's Marlin 6 makes entry level fast and fun with a playful aluminum frame and size-appropriate wheels. Up front, the… [more]

  • Santa Cruz Bronson C S - 2016
    $4,699.00 - $4,899.00

    When we introduced Bronson, it took the market by storm, redefining what people expected from a 150mm trail bike. Equally at home in the Trans-Provence as it was on The… [more]

  • Trek 1.2 C - 2016
    Product Rating
    4.5 stars
     (9 Reviews)

    Trek's 1.2 C is a shining example of trickle-down technology. The heart and soul of this speed demon is Trek's 100 Alpha Series aluminum frame and carbon fork, an… [more]

  • Crank Brothers Mallet DH/Race
    Product Rating
    5.0 stars
     (2 Reviews)

    Whether you're in the heat of a race, or just sessioning your local trails, give yourself an advantage with Crank Brothers' Mallet DH pedals. They rock super… [more]

  • Bontrager Flash Charger Tubeless Ready Pump
    Product Rating
    4.5 stars
     (2 Reviews)

    Inflate tubeless tires at home and on the road with Bontrager's Flash Charger TLR, a pump designed for efficient installation of tubeless-ready tires, all without the… [more]

  • Portland Design Works Danger Zone Taillight
    Product Rating
    5.0 stars
     (2 Reviews)

    Portland Design Works' Danger Zone Taillight will enhance your visibility like the beacon on a jetfighter with two 1/2-watt LEDs. It boasts three modes and includes… [more]


Watch here for specials

New Items


Purchase any new kid's bike from our store (size 12” through 24"), and you can trade it up later to a larger size! 

a Simply bring it back to our store and we will give you up to 50% of what you paid as a credit towards their next bike.

Santa Cruz: Simply Advanced!

Our friends at Santa Cruz have been creating some of the most amazing bicycles since 1994. With everything from freeride rigs to XC race machines, Santa Cruz has you covered. Stop by to check out our awesome Santa Cruz bicycles soon!