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Feature Items

  • Crank Brothers Mallet DH/Race
    $150.00

    Whether you're in the heat of a race, or just sessioning your local trails, give yourself an advantage with Crank Brothers' Mallet DH pedals. They rock super… [more]

  • Trek Marlin 6 - 2015
    $549.99 - $599.99

    When a bike this fun comes along, you jump on it. Trek's Marlin 6 makes entry level fast and fun with a playful aluminum frame and size-appropriate wheels. Up front, the… [more]

  • Santa Cruz Highball 29 - 2015
    $1,999.99

    The Highball is now available in 29” and 27.5”. You pick. We tried to keep the handling characteristics the same between the two bikes, and let the wheel size’s traits… [more]

  • Bontrager Ion 700 USB Headlight
    $99.99
    Product Rating
     
    4.5 stars
     (6 Reviews)

    With focused optics and 270 degrees of visibility, Bontrager’s Ion 700 USB Headlight lets you see and be seen out there. A high-power CREE LED bulb pumps out 700 lumens… [more]

  • Trek 1.2 C - 2015
    $849.99
    Product Rating
     
    4.5 stars
     (5 Reviews)

    Trek's 1.2 C is a shining example of trickle-down technology. The heart and soul of this speed demon is Trek's 100 Alpha Series aluminum frame and carbon fork, an… [more]

  • Portland Design Works Danger Zone Taillight
    $37.99

    Portland Design Works' Danger Zone Taillight will enhance your visibility like the beacon on a jetfighter with two 1/2-watt LEDs. It boasts three modes and includes… [more]

  • Endura MT500 Overshoes
    $49.99

    Keep your feet dry and warm with Endura's MT500 Overshoes. Crafted from tough, waterproof Neoprene and suitable for MTB cleats, these booties feature waterproof rear… [more]

  • Osprey Viper 5
    $90.00

    Osprey's Viper 5 is a minimalist hydration pack. Lightweight and durable, it's made from triple ripstop polyester material and has an easy to access, 2-liter Hydraulics… [more]

  • Trek Remedy 8 29 - 2015
    $3,299.99
    Product Rating
     
    4.5 stars
     (4 Reviews)

    Technical trails demand skills and fitness, and your bike needs to be able to keep up. Trek's Remedy 8 29 laughs at high-speed descents, techy climbs, rocks, roots, and… [more]

  • Bontrager Flash Charger Tubeless Ready Pump
    $119.99
    Product Rating
     
    5.0 stars
     (1 Review)

    Inflate tubeless tires at home and on the road with Bontrager's Flash Charger TLR, a pump designed for efficient installation of tubeless-ready tires, all without the… [more]

Specials

 

Ultimate Bicycle's Tip Of The Week

Fore-And-Aft Seat Position Is Important, Too - For optimum comfort and pedaling efficiency, position your saddle so that when your crankarms and pedals are parallel to the ground, a plumb line dropped from the bony protrusion just below your forward knee either bisects, or falls 1 to 2 centimeters behind the pedal axle. This setting varies according to personal preference and riding position. For example, if you like to pedal fast (95 rpm plus), place the plumb line directly over the pedal axle. If you pedal more slowly (80 to 90 rpm), you'll probably prefer the slightly rearward setting.

Kids Bike Trade Up Program

Your destination for kids bikes.

Purchase any new kid's bike from our store (size 12” through 24"), and you can trade it up later to a larger size!  Simply bring it back to our store and we will give you up to 50% of what you paid as a credit towards their next bike.

Santa Cruz: Simply Advanced!

Local Santa Cruz Dealer.
The folks at Santa Cruz Bicycles live to ride. Their commitment to two-wheeled fun and adventure is evident in every model in the line-up. Check out our awesome Santa Cruz bikes today!