Feature Items

  • Bontrager Flash Charger Tubeless Ready Pump
    $119.99

    Inflate tubeless tires at home and on the road with Bontrager's Flash Charger TLR, a pump designed for efficient installation of tubeless-ready tires, all without the… [more]

  • Crank Brothers Mallet DH/Race
    $150.00

    Whether you're in the heat of a race, or just sessioning your local trails, give yourself an advantage with Crank Brothers' Mallet DH pedals. They rock super… [more]

  • Portland Design Works Danger Zone Taillight
    $37.99

    Portland Design Works' Danger Zone Taillight will enhance your visibility like the beacon on a jetfighter with two 1/2-watt LEDs. It boasts three modes and includes… [more]

  • Bontrager Ion 700 USB Headlight
    $99.99
    Product Rating
     
    4.5 stars
     (6 Reviews)

    With focused optics and 270 degrees of visibility, Bontrager’s Ion 700 USB Headlight lets you see and be seen out there. A high-power CREE LED bulb pumps out 700 lumens… [more]

  • Endura MT500 Overshoes
    $49.99

    Keep your feet dry and warm with Endura's MT500 Overshoes. Crafted from tough, waterproof Neoprene and suitable for MTB cleats, these booties feature waterproof rear… [more]

  • Osprey Viper 5
    $90.00

    Osprey's Viper 5 is a minimalist hydration pack. Lightweight and durable, it's made from triple ripstop polyester material and has an easy to access, 2-liter Hydraulics… [more]

  • Trek Marlin 6 - 2015
    $549.99 - $599.99

    When a bike this fun comes along, you jump on it. Trek's Marlin 6 makes entry level fast and fun with a playful aluminum frame and size-appropriate wheels. Up front, the… [more]

  • Trek 1.2 C - 2015
    $849.99
    Product Rating
     
    4.5 stars
     (5 Reviews)

    Trek's 1.2 C is a shining example of trickle-down technology. The heart and soul of this speed demon is Trek's 100 Alpha Series aluminum frame and carbon fork, an… [more]

  • Trek Remedy 8 29 - 2015
    $3,299.99
    Product Rating
     
    4.5 stars
     (4 Reviews)

    Technical trails demand skills and fitness, and your bike needs to be able to keep up. Trek's Remedy 8 29 laughs at high-speed descents, techy climbs, rocks, roots, and… [more]

Specials

New Items

 

Ultimate Bicycle's Tip Of The Week

Top Off Those Tires! - The number-one cause of tire problems is riding with too little air pressure (this happens because bicycle tubes naturally seep air). This simple mistake increases the risk of flats two ways (this holds true for road and off-road rubber): First, softer tires pick up more debris, which may work into the tires popping the tubes. Second, when you hit holes, ruts, rocks, etc., soft tires can deform to the point that the rim pinches the tube (between the rim and obstacle) and cuts it in two places, which is what's known as a pinch flat or snakebite puncture (because the holes in the tube resemble a snakebite). Besides damaging the tube, this impact can bend the rim, leading to an expensive repair. Under-inflated tires also lack the sidewall rigidity needed for safe cornering. And, too-soft tires wear quicker and are considerably harder to ride on. So, save yourself a lot of hassle and top off your tires regularly. We recommend pumping before every road ride and once a week on your off-road machine.

Kids Bike Trade Up Program

Your destination for kids bikes.

Purchase any new kid's bike from our store (size 12” through 24"), and you can trade it up later to a larger size!  Simply bring it back to our store and we will give you up to 50% of what you paid as a credit towards their next bike.

Santa Cruz: Simply Advanced!

Local Santa Cruz Dealer.
The folks at Santa Cruz Bicycles live to ride. Their commitment to two-wheeled fun and adventure is evident in every model in the line-up. Check out our awesome Santa Cruz bikes today!