Feature Items

  • Bontrager Flash Charger Tubeless Ready Pump
    $119.99

    Inflate tubeless tires at home and on the road with Bontrager's Flash Charger TLR, a pump designed for efficient installation of tubeless-ready tires, all without the… [more]

  • Endura MT500 Overshoes
    $49.99

    Keep your feet dry and warm with Endura's MT500 Overshoes. Crafted from tough, waterproof Neoprene and suitable for MTB cleats, these booties feature waterproof rear… [more]

  • Trek 1.2 C - 2015
    $849.99
    Product Rating
     
    4.5 stars
     (5 Reviews)

    Trek's 1.2 C is a shining example of trickle-down technology. The heart and soul of this speed demon is Trek's 100 Alpha Series aluminum frame and carbon fork, an… [more]

  • Trek Remedy 8 29 - 2015
    $3,299.99
    Product Rating
     
    4.5 stars
     (4 Reviews)

    Technical trails demand skills and fitness, and your bike needs to be able to keep up. Trek's Remedy 8 29 laughs at high-speed descents, techy climbs, rocks, roots, and… [more]

  • Trek Marlin 6 - 2015
    $549.99 - $599.99

    When a bike this fun comes along, you jump on it. Trek's Marlin 6 makes entry level fast and fun with a playful aluminum frame and size-appropriate wheels. Up front, the… [more]

  • Osprey Viper 5
    $90.00

    Osprey's Viper 5 is a minimalist hydration pack. Lightweight and durable, it's made from triple ripstop polyester material and has an easy to access, 2-liter Hydraulics… [more]

  • Portland Design Works Danger Zone Taillight
    $37.99

    Portland Design Works' Danger Zone Taillight will enhance your visibility like the beacon on a jetfighter with two 1/2-watt LEDs. It boasts three modes and includes… [more]

  • Bontrager Ion 700 USB Headlight
    $99.99
    Product Rating
     
    4.5 stars
     (6 Reviews)

    With focused optics and 270 degrees of visibility, Bontrager’s Ion 700 USB Headlight lets you see and be seen out there. A high-power CREE LED bulb pumps out 700 lumens… [more]

  • Crank Brothers Mallet DH/Race
    $150.00

    Whether you're in the heat of a race, or just sessioning your local trails, give yourself an advantage with Crank Brothers' Mallet DH pedals. They rock super… [more]

Specials

New Items

 

Ultimate Bicycle's Tip Of The Week

Use tire levers to remove a tire to fix a flat.

Kids Bike Trade Up Program

Your destination for kids bikes.

Purchase any new kid's bike from our store (size 12” through 24"), and you can trade it up later to a larger size!  Simply bring it back to our store and we will give you up to 50% of what you paid as a credit towards their next bike.

Santa Cruz: Simply Advanced!

Local Santa Cruz Dealer.
The folks at Santa Cruz Bicycles live to ride. Their commitment to two-wheeled fun and adventure is evident in every model in the line-up. Check out our awesome Santa Cruz bikes today!