Machine built wheels make up for the overwhelming majority of wheel sales world wide. The idea of walking into your local bike shop and getting a wheelset instantly sounds like a convenient way to upgrade, and it is. But by buying a prebuilt set of wheels you are essentially telling yourself that you don't really care too much about your wheels. As long as they roll smoothly and look good, you'll be sufficiently satisfied.. However for many cyclists this isn't a viable option.
So All of our wheels: